Here's what we are, what we did, and how we can bring value.
Winter 1996. John is in his final 5 years partner managing Saatchi & Saatchi, Simon still figuring it out in South Africa and Sian finishing Oxford Brookes and about to embark on a journey with Ogilvy.
Meanwhile, in the middle of nowhere, also known by its other name: town of Kolomyia, in the Western Ukraine, a boy got born. Parents called him Serhii, which he later changed to Serge, to sound more pretentiously European.
A year later, another nothing suspecting child with the name Oksana gets born in a town 55 km away from Kolomyia — Tysmenytsia.
At that time, the only thing they had in common was the urge to belong to something bigger than where they're from.
Wasn't really working.
Before meeting each other, each tried lots of solo-ventures, with little to no substantial outcome.
Accidentally got into the gaming business together: Serhii just failed with his French creperie van in a local park; Oksana kept grinding with her art career. But one day while doomscrolling local FB Serhii saw a beautiful digital image that Oksana drew & posted.
It looked like a screenshot from a game.
A serious deal merger was established — she'll draw, Serhii will look for clients.
For some reason, it worked.
Very slowly, bumpy, with no life outside, but eventually it worked and became Outstandly.
It just recently won an Awwwards honourable mention nomination whatever that means.
It's still the two of us.
And a project manager in Brazil.
And a handful of contractors in exotic places.
Over the past 7 years we had the honour of working with large Nasdaq trading companies like Opera, VC-backed web 3.0 firms like SUP (co-founded by the guy who made and sold Vine to Twitter for $30 million), and also a bunch of indie businesses and startups.
At peak project schedules, we've managed around 40 contractors providing output daily.
We always treasured opportunities where we could be more involved in the creative side of the business though.
Which in our current business model — outsource, is sadly not often the case.
Most of the time, it's more about ''make this character run for 20 seconds pls'' projects.
Around 2 years ago we went travelling off-grid to the Socotra island.
It was supposed to be a short-ish trip.
That's where we learned about the war and that we can't go back.
So, with 2 of our backpacks, we bounced around for a bit and ended up in London.
We like it here.
But it's a bit tough.
So we decided we'd make a leap of faith and do something differently.
We figured John must be getting lots of Jehovah's Witnesses knocking at his front doors, so we thought maybe we'd check from the back door.
Just in case he's chilling in the garden.
How we got in touch with John Rudaizky
In a nutshell.
Designing a fake delivery company sounded like the most reasonable way of contacting a person.
So, we created a fake delivery company called Future Delivers.
The premise of the company is that it delivers parcels from the future. So future-you in 2064 can send parcels to past-you in 2024 with news, advice to buy bitcoin, warnings, etc.
It all started with a mysterious email on March 26.
No one reads small print legal boiler-plates in email signatures.
March 27
Oksana and Serhii, dressed in branded futuristic ''Future Delivers'' attire took their robot-dog Arthur and parcel addressed to John Rudaizky to EY headquarters.
We custom painted the box with a pen-plotter robot that we assembled in our living room.
Upon opening the box, a host greets John, telling him that he got the parcel from the future-self with some good news and advice.
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In that box he finds a Future Delivers branded wax-sealed holographic envelope with printed pictures from his future:
Then, he takes out the antique box, opens it and finds a tablet inside. Upon unlocking it, he sees this video, where we cloned his voice and appearance and made a movie trailer-like piece with a message. Feel free to go through the whole experience by the link below. When prompted with any input, you can just enter dummy letters.
2) At the end there is a call to action to learn who are we;
3) Once clicked, there is a video from Oksana and Serhii, after which John can reply with either text, audio or video;
4) Once replied, he thinks that's probably the end of the experience, but actually he gets redirected to a credits page, where we created 2 custom OST credits tracks to go along with the video.
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March 29
We started to get worried that John hasn't opened the box yet, so we sent a courier email update:
We hope the whole Future Delivers approach sort of works as our extra portfolio, showing a broad range of stuff we can cook and execute on a rather shoestring budget and time scale. Imagine we'd had a budget?
After all, we'd just really love working with you.
Give us a shot and you'll have the most loyal and helpful dogs you've ever had in your life.
We can help with:
Creative campaigns and brand activations
And not another rubber duck on the Themes. We can integrate with your team and as brainstorm together for the solutions for your customers or EY Internally, as well as execute the campaigns either as your separate unit or in combination, depending on your preferences, size of the project and requirements.
We're pretty agile and can do lots of things on our own, from idea to execution, from websites to AI stuff, which you may find especially beneficial for smaller projects or when you need to unload your team a bit.
You can utilize all of our ''Future Delivers'' IP, tech, processes, and equipment for winning pitches and delivering messages. Whether you're competing for a new account, want to follow up a lead who went cold or want to do a brand activation, or even give someone a gift or ask for forgiveness — we can tailor the experience based on the final goal.
Copy
Our writing style characterises to be playful, punchy with occasional play on words. If you have a brand/campaign that could work well with this style — it will be our pleasure to help.
Overall, our benefit is probably in fact that we're a little combine. We can come up, and we can execute. Autonomously, without handholding. Unless you're feeling a little romantic.